Speedflex Shoot Emma Ainsley BLADE 183.jpg
 
 

Speedflex:

Web: Speedflex

Project Overview: To shoot 100 hours of content, as well as creating all the marketing and promo assets.

 
 
  • Speedflex is a truly revolutionary HITT training concept. Trainer led, heart rate monitored sessions delivering all benefits of HITT without the negative effects usually associated with high intensity training. “HITT without the hurt.”

  • To provide hair and makeup to the stars and fitness models for the promotional material of Speedflex Blade, an at home version of the Speedflex machine. Models were to look as though they were working out at home to ensure an authentic look.

 
 

Challenges

The shoot took place on the hottest 10 days of the year!! Luckily I packed kit accordingly knowing that not only was the weather roasting, the talent would be working up a lot of sweat during the workout footage.  

Hero products on this shoot were most definitely Mac Studio Fix Mattifine 12 hour shine control primer.  I used this mainly on the guys keeping unwanted shiny faces at bay.  The other must haves were Milk Makeup Hydro Grip Primer and the Hydro Setting Spray which not only kept everything in place but also worked perfectly as a cooling mist.  For all the girls I used the Vieve Eye Wands in varying shades but keeping it very pared back and tonal to achieve an effortless look.  I used products that I knew would perform well in heat and under a lot sweat and they didn’t disappoint. 

 
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Videos

  • Speedflex Blade Emma Ainsley

    What The Client Said

    Emma is not just a joy to work with on a personal level, but a true professional. She understands the brief and works quickly, calmly and expertly. She is a huge asset to any styling team.

    Rachel Moule - Head of Consumer & Creative Director - Action PR.

  • What The Client Said

    “Emma was an absolute pleasure to work with, she worked at pace to ensure the models were ready for the incredibly tight schedule, and the hair and make up looked fantastic on camera - and exactly right for a fitness shoot. She was a real team player, pitching in with everything from steaming clothes to making coffees and tidying up. Emma's lovely friendly personality put all our models and celebs at ease straight away and made her a very popular member of the crew!”

    Cheryl Hersey, Director, Action Group

  • What The Client Said

    “Emma is our go to MUA for all commercial work. She is extremely professional but her outgoing personality makes her a dream to work with. I would highly recommend her for any commercial project.”

    Matt Bolam - Operations Training Manager - Speedflex

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